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Name:
Jian-Ren Jeff Hou
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Job Title:
Associate Professor
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Research Centre:
Research Lab of Intelligence Risk Assessment
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Department:
Department of Industrial and Information Management
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Personal Website:
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Research NCKU:
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Email :
About
Research Interests
- 網路消費者行為
- 電子商務
- 線上行銷
- 品牌社群
Short-term Plans
- 網路健康社群使用對病患健康信念與病患依從影響之研究 (109科技部，主持人)
Course Teachings
Course Name：INFORMATION TECHNOLOGY AND INNOVATION
Department/Institute：Institute of Information Management
Publication
- -F. Kuo and J. -R. Hou (2017), Oppositional brand loyalty in online brand communities: Perspectives on social identity theory and consumer-brand relationship, Journal of Electronic Commerce Research, 18(3), pp. 254-268. (SSCI)
http://www.jecr.org/node/530
- -F. Kuo and J. -R. Hou (2015), From the perspectives on social identify theory and emotions to investigate oppositional brand loyalty in online brand communities: A case of smartphone forum communities, Journal of e-Business, 17(4), pp. 479-502. (in Chinese) (TSSCI)
http://jeb.cerps.org.tw/files/JEB2015-016.pdf